
Commissionerate of Rural Development
Government of Gujarat
About GLPC
Gujarat Livelihood Promotion Company (GLPC)is the executive arm of Mission Mangalam, the implementation agency for NRLM. It has been registered under The Companies Act, 1956.
GLPC works through strategic partnerships between large industries and Sakhi Mandals / Self Help Groups / Producer Groups / Service Groups / Collectives of the poor, and through decentralized Micro Enterprise Ventures. The main objectives of the GLPC are:
- —Empowering the poor by organizing them into SHGs / Federations / other Collectives.
- —Empower the poor by ensuring access to Financial Services.
- —Augmenting existing livelihoods and enhancing income.
- —Explore livelihood opportunities through newer ventures and technologies in the rural service sector.
About The/Nudge
The/Nudge is an action institute working on poverty alleviation in partnership with the government. We work with social entrepreneurs, women, farmers, tribals, and youth on rural development, agriculture, skilling, and economic inclusion with 5 central ministries/agencies and 10 state governments. The/Nudge Institute is set up with support from 100+ eminent philanthropists, 40+ corporates, and 15+ foundations, to contribute to apoverty-free India, within our lifetime.
Our incubator, accelerator and grand challenges have supported 200+ social entrepreneurs including 17 Forbes 30U30, 3 EarthShot Prize winners, 1 Time Magazine cover and more.

About the Program
Gujarat – Mentorship and Acceleration of Individuals for Transforming Rural Income (G-MAITRI / G-SEF)
Empowering Rural Livelihoods
An impactful initiative empowering rural communities by supporting start-ups, SHGs, small entrepreneurs, and local innovators for sustainable social progress, development, and growth.
Fueling Innovation & Growth
Over 5 years, G-MAITRI/G-SEF will support 150+ social enterprises, fostering innovation and community-driven solutions to tackle social challenges and boost economic growth.
Nurturing a Thriving Ecosystem
G-MAITRI/G-SEF fosters meaningful partnerships among NGOs, businesses, and government agencies to support social enterprises in Gujarat, driving long-term sustainable impact in rural areas.
“Empowering rural India with dignity, energy, and opportunity is my government's priority.”

Shri Narendra Modi
Hon'ble Prime Minister
India
“ગ્રામીણ ઉદ્યોગ સાહસિક સ્ટાર્ટઅપ ફંડ ગ્રામીણ ક્ષેત્રે આર્થિક વિકાસની એક પહેલ છે.”

Shri Bhupendra Patel
Hon'ble Chief Minister
Government of Gujarat
“જી મૈત્રી ગ્રામીણ સ્ટાર્ટ અપ ને પ્રોત્સાહન પુરું પાડી યુવાનો અને મહિલાઓને રોજગાર આપી ગ્રામીણ અર્થતંત્ર ને વેગવાન બનાવશે.”

Shri Raghavjibhai Patel
Hon'ble Cabinet Minister
Agriculture, Animal Husbandry, Cow-Breeding, Fisheries,
Rural Housing and Rural Development
Government of Gujarat
What We Offer
Explore our comprehensive solutions designed to empower your journey
Innovation Grant
Empowering entrepreneurs withinnovation grantsto scale their ventures and maximize social impact.
Capacity Building
Empowering individuals withentrepreneurship, financial management, and digital skillsto drive sustainable growth and success.
Customized Mentorship
Personalized mentorship with industry experts to accelerate learning, provide insights, navigate challenges, and make informed decisions.
Entrepreneurship Community
We are building a community of entrepreneurs to offer continuous support through collaboration and knowledge sharing.