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Action Plan

In Golden Jubilee Year of Gujarat, Hon. Chief Minister of Gujarat launched Mission Mangalam as an umbrella program to improve the Human Development Index (HDI) of the poor residing in the state of Gujarat. Gujarat Livelihood Promotion Company Ltd. is set-up under the aegis of Rural Development Department, Govt. of Gujarat with a mandate to implement Mission Mangalam.

Annual Action Plan is the business plan of GLPC detailing the targets for various activities of the company like formation of collectives of poor, supporting them with credit linkages, capacity building with external stake-holders, providing livelihood linkages in farm & non-farm sectors and enhancing their income through market linkages.

The key points of the GLPC Annual Action Plan 2012 – 13 are as follows –

  • For strengthening the poor, a target to
  • Form approx. 40,000 New SHGs of which 15,000 BPL SHGs and 25,000 non-BPL SHGs
  • Form and register Block Level & District Level SHG Federations in 50 Blocks and 6 Districts
  • Producer Groups / Producer Companies and Service Groups / Service Companies in 50 Blocks

Target for training and developing a strong community based cadre of

  • 5,000 Community Resource Persons (CRPs)
  • 1,200 Book Keepers for A/cs of SHGs
  • 6,000 Agri-Horti Para Workers
  • 2,000 AH Para Workers
  • 1,200 Laghu Udyog Mitras
  • 250 RozgarMitras

Target to Provide training to

  • Approx. 20,00,000 SHG Members
  • Approx. 4,00,000 SHG Leaders
  • Approx. 45,000 to be trained, credit linked and provided marketing support for Self Employment through Rural Self Employment Training Institutes (RSETIs)

Skill Training & Placement

  • Special focus on partnership with private training & placement agencies and corporate houses for providing jobs to 1,00,000 beneficiaries across 226 Talukas in Gujarat.
  • Organize approx. 400 RojgarMelas for providing placement to trained and skilled beneficiaries into jobs in organized sector.
  • Target to place approx. 25 candidates per Rojgarmela and approx. 450 candidates per taluka during the year

Financial Empowerment through

  • Interest Subsidy of 5% to 1,50,000 SHGs amounting to Rs. 4500 Lakhs
  • Promotion of Stamp Duty Exemption for loans upto Rs. 2 Lakhs
  • Financial Discipline, Financial Literacy Trainings and Utilisation of Microcredit for approx. 18,00,000 members of SHGs
  • Capacity Building of Bank Branch Managers through sensitization workshop and training on SHG Credit, ACC, KCC, etc.

Shramyogi Implementation

  • Approx. 1,60,000 Shramyogi Households to be identified
  • Provide benefits under various Govt. Schemes for the Shramyogi HHs.
  • The approach adopted would be to provide
  • Livelihood Security
  • Livelihood Creation
  • Livelihood Support
  • Provide scheme benefits of approximate Rs. 5,200 Crores to the beneficiaries
  • Govt. of Gujarat has allocated Rs. 506 Lakhs for the year 2012–13
  • Linkage with ATVT for effective implementation and regular monitoring through dedicated CPMS

Annapurna Biogas Abhiyan

  • Nurture and develop 226 model villages for promotion of Biogas
  • Setting up of 50,000 Household Biogas units in the rural areas
  • 5,000 women trained for providing village level technical assistance for the bio-gas units
  • Additional secondary usage of the bio-gas slurry as natural fertilizers
  • Setting up of purification and compression plants for the sale of CBG (Compressed Bio Gas) for vehicles, diesel engines, power generation, etc.

Sea Weed project in the Coastal Areas of Gujarat

  • A comprehensive project for growing of Sea-weed and provide back-end market linkage for the rural poor in partnership with Central Salt and Marine Chemicals Research Institute (CSMCRI), Aquagri Processing Pvt. Ltd. and Forest & Environment Dept, Govt. of Gujarat.
  • To be implemented in approx. 5 coastal districts and provide livelihoods to the Sagarkhedu community
  • In the first phase approx. 2,000 beneficiary households targeted.


The Gujarat Livelihood Promotion Company Ltd. (GLPC) has been creating and promoting livelihood avenues for the rural population whilst boosting up their capacities in their livelihood areas. To achieve these objectives, the GLPC has formed more than 2 lacs Self Help Groups and followed by uptoRs. 1 lac cash credit to each of the SHGs through several Banks to initiate any types of livelihood activities with the financial support to skill building to production to marketing its products.

The rural SHGs lack professional information about strand of the market and as producer and consumers they need access to market. The GLPC is instrumental in guaranteeing to create ability to operate in local, national and export markets (regional and international). However, poor SHGs physical access to markets (distance between villages to urban markets) which increases coast of transaction and communication between producers and consumers. They are unaware of market related skills which are needed to survive in competitive markets. Furtherance to these SHGs are usually less informed about markets and its opportunities. In order to reach SHGs belong to in remote areas where digital and non-digital means of communication through radio, television, newspapers, even the Internet in order to increase their chances of identifying and undertaking profitable and sustainable livelihood.

These activities primly decided to eradicate poverty from cross the societies whether belong under privileged or privileged section of the societies with creating sustainable livelihood. The GLPC experience has been reflected in the form electronic media, articles, video clips and success stories but still the GLPC exploring the ways and means to bring tail ended villages SHGs production into main stream of market through below cited activities;

  • Execution of Village Haat & Gram Haat schemes
  • Support SHGs and artisans to participate at the Local, National and International fairs
  • Execution of the MoUs sing between Marketing vertical of GLPC and Companies
  • Implementation of pilot projects

Taluka Pilot Projects

  • Initiated 101 Pilot Projects in 100 Mission MangalamTalukas for developing implementation strategy with convergence of multiple stakeholders at ground level.
  • The primary objective of the TPP is Saturation of intervention in the specific taluka, Develop strategy on the core theme/activity and Develop a Taluka Resource team for scaling up and replication across the state.
  • The projects are so designed to develop strategy for mobilizing financial resources for implementation from other govt. schemes and GLPC shall provide the required technical assistance

  • Target to provide Livelihood linkages to 1,34,000 Households through Agriculture interventions under Mission Mangalam projects & Convergence with other Agri & Allied Sector schemes / programs
  • 1,29,000 Households under Mission Mangalam projects & convergence with other Animal Husbandry & Dairy Projects
  • 2,60,000 Households through Marketing, Cottage Industries & Rural Services interventions under Mission Mangalam and other convergence with govt. schemes

Special interventions with Weaker Sections & Vulnerable Communities

  • Widows
  • Veer Naaries (Wives and Widows of Army Men)
  • Adolescent Girls
  • Old Age People
  • Persons with Disability (PWDs)
  • Primitive Tribal Groups (PTGs)
  • Schedule Caste Households
  • Schedule Tribe Households
  • Fishermen Communities
  • Agaariyas (Salt Pan Workers)
  • Migrant Construction Workers
  • Small and Marginal Farmers, etc.

Proposals for implementation of various projects under following Govt of India schemes have also been submitted for approval

Aajeevika –

  • National Rural Livelihoods Mission under Ministry of Rural Development – Proposal amount in the Annual Action Plan for Rs. 153.30 Crores under the State Perspective Implementation Plan with budget estimate of Rs. 7,017 Crores for a period of 5 years.
  • Mahila Kisan Sashktiran Pariyojana under Ministry of Rural Development, GoI – Proposal amounting to Rs. 68 Crores for 25,000 households
  • Rashtriya Krushi Vikas Yojana under Ministry of Agriculture, GoI – Proposal amounting to Rs. 333.95 Crores for approx. 2.5 Lakh Households over a period of 3 to 5 years
  • Aajeevika Skill Development Program (ASDP) under ministry of Rural Development, GOI: Proposals submitted in PPP mode with Several Project Implementing (PIAs) for providing training and placement to appox 1,00,000 beneficiaries through a budget of Rs. 203 crores till march 15.